1.1 Versions
There are three versions of logotype:
a vertical lockup, a horizontal lockup and a symbol.
Use the symbol in smaller formats where the logotype loses in readability or in cases when Iteam is written out in conjunction with the symbol.
Vertical lockup
Horizontal lockup
Symbol
1.2 Logotype colors
We only use the logotype in black or in white. Try to ensure maximum visability.
All colors
1.3 Clearspace
To ensure maximum visibility there should always be a clearspace around the logotype. The recommended amount of clearspace is shown below.
Please note!
The clearspace could be smaller when the logotype is reproduced in very large sizes.
Minimum clearspace
Vertical logotype
Minimum clearspace
Horizontal logotype
Minimum clearspace
Symbol
2.1 Primary colors
Iteam Green
#38ffa1
R56 G255 B161
Iteam Blue
#668cff
R102 G140 B255
Iteam Pink
#ff3b5c
R255 G59 B92
Iteam Orange
#ff8600
R255 G134 B0
Black
#000000
R0 G0 B0
White
#ffffff
R255 G255 B255
2.2 Using colors
To ensure a consistent look and good readability always use the treatment shown here.
Seperating colors for different areas
There is an option to seperate different business areas within Iteam by using a specific color
Color and type
Typography should always be either black or white. Don't mix black and white typography on one design.
3.1 Primary typeface
We use two different weights of Roboto; Medium and Light. This gives the typography structure and flexibility to be used for headlines as well as body copy.
3.2 Typographic treatment
To ensure a consistent look and good readability always use the treatment shown here.
Always left-align text.
The leading should be approximatly 115% of the font size.
Examples
DNA
Some things are always good to keep in mind when working with the identity:
6.1 Corporate material
Our corporate material includes: website, keynote-templates and offertmall.
Website
6.2 Stationary
Our stationery includes: business cards, envelopes and letter.
Stationery overview
Businesscard
6.3 Communication
Our communication material includes: Outdoor/event, social media and pins.
Outdoor/event
Social media
Pins